GOOSE BUMPS

I love commercials with great songs! Especially ones that don't include a lot of spoken narratives. Instead, the focus is on the visual experience and the emotions evoked by the featured song.

Commercials that allow me to participate in the meaning-making / meaning-interpreting process are my favorite because I like to imagine stories beyond and deeper within what is being presented. Well chosen songs help me make connections and paint pictures.

Here are two of my favorite commercials with great songs:

The songs in these commercials are amazing because they not only set the mood for the visual messages being delivered, but their lyrics are also a part of the story being told. In both cases, film and lyrics combine to weave understanding without the use of written or verbal explanations. Genius!

When everything is in harmony within an ad, I get goose bumps :)